3 ways to turn service blueprints into delivery outcomes

Jerel Lee
3 min readOct 28, 2021
Image: Key elements of a Service Blueprint (source: https://www.nngroup.com/articles/service-blueprints-definition/)

One of the numerous joys of being an in-house service designer is the profound understanding of how your business works (or in some cases, do not work). We are challenged to become more pragmatic and collaborative — instead of just sprouting design terms, we use familiar bearings to anchor our conversations; instead of just producing design artefacts, we ask ourselves, ‘what tool is best…

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